Product

The product arm of informd is dedicated to envisioning and launching effective product, service and platform solutions that contribute to environmental stewardship and collaborative progress. We aim to positively impact consumers, organizations, and the planet, delivering sustainable value that stands the test of time.

Our Approach

Informd's approach begins with comprehensive research of macro trends, societal needs, ecosystem intricacies, eco-conscious materials, and market dynamics. We transform these insights into robust product strategies and designs. In collaboration with our clients, we undertake rigorous prototyping and testing, ensuring our solutions surpass sustainability benchmarks, achieve measurable objectives, and lead in functionality and user experience, carving a unique space in the market and bridging strategic vision with tangible delivery outcomes.

We are dedicated to pioneering sustainable product design and setting new standards for environmental responsibility in a world that's constantly evolving. We integrate practical sustainability with market appeal, ensuring that our creations are not only eco-friendly but also resonate with consumers and organizations.

University Design Challenge

Set to debut in 2024, Informd is poised to launch a series of curriculum-driven design research challenges in collaboration with top-tier universities worldwide. These initiatives are tailored for master's and doctoral students and aim to harness our collective real-world expertise through their structured academic program. Participants will delve into new frontiers of innovation in material design, tangible products, digital solutions, and the built environment. Integral to this initiative is our alignment with early-stage venture capital — our goal is that the grand prize-winning concept receives investment and support. This will facilitate the transition from a visionary idea to a commercially viable product, ready for introduction to either the business sector or consumer marketplace.

How We Bring Value

Sustainable Materials and Processes

Informd provides specialized knowledge in selecting sustainable materials and eco-friendly manufacturing processes that an organization's engineering team might not be familiar with. This includes expertise in the latest developments in biodegradable materials, low-impact manufacturing, and renewable resources.

Lifecycle Analysis and Optimization

While engineering teams focus on functionality and manufacturing feasibility, Informd offers comprehensive lifecycle assessments (LCA) to evaluate environmental impacts at every stage, from material extraction to end-of-life disposal. This holistic view can identify opportunities for sustainability improvements that go beyond traditional engineering considerations.

Design Strategy

Informd introduces cutting-edge design methodologies like biomimicry, circular design principles, and cradle-to-cradle concepts, which might be outside the scope of a typical engineering or business team's expertise.

Sustainable Product Design

Focusing on people and the environment, Informd designs products that not only minimize environmental impact but also encourage sustainable behaviors among users. This includes designing products that are easy to repair, upgrade, or recycle, thereby extending their lifespan and reducing waste.

Rapid Prototyping, Testing and Refinement

We use advanced prototyping and testing methods to fail fast, learn and refine and minimize the risk of market failure.

Cost-Benefit Analysis of Sustainable Practices

While financial teams look at costs, Informd provides a nuanced understanding of the long-term financial benefits of sustainable design, such as cost savings from resource efficiency, potential for premium pricing, and avoiding future regulatory or environmental risk related costs.

Market Differentiation

By integrating circular design and user-centered practices into product design, Informd can help your organization to create innovative products that stand out in the market, appealing to environmentally conscious consumers and clearly differentiating from competition.

Branding and Packaging

Informd’s brand design expertise can help our clients effectively communicate their sustainability efforts through product design, packaging, and tailored marketing strategies. This will enhance brand image and appeal to increasingly environmentally conscious consumers.

Activation and Launch Support

Informd’s activation service includes end-to-end support in engineering, manufacturing planning, and go-to-market strategy. Our approach includes comprehensive pre- and post-launch testing, paving the way for impactful market introductions and long-term success.

Join us in our mission to shape a better future for all.

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