We are a global collective of researchers, industrial and service designers, architects, behavioral scientists, technologists, and strategists shaping the future of climate technology, intelligent systems, advanced materials, and the built environment.
For too long, sustainability and business performance have been framed as opposing forces. We reject that premise entirely.
Informd was built on a single conviction: that rigorous research, systems thinking, and strategic design applied together can create the conditions for organisations to grow and for the planet to recover at the same time.
We don't produce reports that gather dust. We produce knowledge that moves organisations forward, and forward means circular, intelligent, and alive to the future.
Most climate-tech companies are engineering-led and design-poor. They build technically sound solutions that fail at human adoption. We are the design intelligence layer — embedding research rigour and human-centred design into climate ventures the way McKinsey embeds strategy. We make climate-tech work for people.
Explore this practiceAI doesn't fail because of technology. It fails because of workflow. Enterprises are spending billions on AI tools that stall because nobody mapped how work actually moves before automation arrived. We design the human infrastructure that makes AI deployment succeed — the service design layer between capability and adoption.
Explore this practiceSupply chain disruption, ESG mandates, and circular economy pressure are forcing a fundamental rethink of materials decisions. We provide the strategic intelligence layer — helping organisations understand not just what materials to use, but how shifting materials affects their entire value chain, regulatory exposure, brand perception, and product lifecycle.
Explore this practiceCities are under profound pressure — climate resilience, housing, infrastructure decay, and resource efficiency are converging simultaneously. We apply circular design principles to urban systems, helping city governments, developers, and planners create environments that regenerate rather than extract. Systems that give back more than they take.
Explore this practiceWe don't arrive with frameworks. We arrive with questions. Every engagement begins with deep research — primary, ethnographic, systemic — before a single recommendation is made. Our insights are earned, not assumed.
Most sustainability firms are either pure strategy with no design capability, or pure design with no systems thinking. We occupy — and own — the territory in between. That's where the most valuable work happens.
We are a global network of world-class researchers, designers, architects, behavioural scientists, and strategists. This means you always get the precise expertise your challenge demands — assembled for you, not whoever is available.
Deep research into your systems, stakeholders, and operating context. We learn before we lead.
We chart value flows, workflows, and system dynamics — making the invisible legible and the complex navigable.
Insights become intelligence. We identify leverage points where small interventions produce outsized change.
Solutions are designed with your people, not for them. Co-creation builds ownership and durable change.
We don't deliver reports and disappear. We work alongside you to embed new capabilities and measure what changes.
How digital twin technology is reshaping circular supply chains — creating closed-loop systems that track materials, reduce waste, and make climate commitments verifiable in real time.
Why most PE firms are seeing AI experiments stall at the portfolio level — and the integration framework that turns pilots into measurable value creation.
Moving beyond GPT wrappers to engineered agent systems — the subsystems, design patterns, and operational principles that make AI agents enterprise-ready.
How aligning AI with Doughnut Economics principles creates the conditions for economies that are regenerative and distributive by design — not by accident.
We are not a traditional consultancy with a bench of generalists. We are a deliberately assembled global collective — experts drawn from IDEO, Frog, McKinsey, Microsoft, and leading universities — convened specifically around the problems that matter most right now.
Each engagement draws the precise expertise your challenge demands. No padding. No overhead. Just the people you actually need.
Whether you're navigating AI deployment, climate strategy, materials transition, or urban systems — we want to work on it with you.
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