Crafting a balance between people, planet, and product.

informd enables organizations to advance their sustainability initiatives by envisioning and co-designing new outcomes that incorporate circular design and life-centered design principles, aligning core objectives with economic viability. 

Saving the planet and profit are not mutually exclusive.

We're a global collective of award winning researchers, designers, academics, architects, and strategists dedicated to generating knowledge and insights that drive sustainable transformation.

We apply research, systems thinking, and strategic design to embed sustainability practices into the fabric of an organization. We map value flow to identify new areas for change or regrowth, and collaborate with organizations to ensure measurable success.

Our mission is to craft actionable, forward-thinking products, services and solutions that fully empower any sustainability initiative in a circular, responsible, and equitable manner.

Our ethos is guided by a commitment to advancing human well-being, protecting the natural environment, and promoting social equity and responsibility.

Informd is structured in three practice areas:

We dive deep to understand challenges, sparking innovation. Our insights drive custom strategies and designs with impact.

Leveraging the model of fractional leadership, we collaborate with organizations, helping embed sustainable strategies as a horizontal practice.

We are committed to leading the charge in integrating environmental care and circular advancement into every facet of product design.

Our Team

Head of Research

Mukul Krishna

Strategic Design Advisor

Dr. Michael Lo Bianco

Head of Built Environment

Valentina Anania

Strategic Communications Advisor

Teresa Garcia

Experience Design Advisor

Nancy Naz

Circular Economy Advisor

Chris Grantham FRSA

Design Research Advisor

Emily Privot McNamara

Founding Partner

Joseph Oliver

Behavioural Science Advisor

Eloise Copland

Built Environment & Supply Chain Advisor

Derek Powell

Chair, University Design Challenge

Dr. Emilio Lonardo

Sustainable Design Advisor

Anushree Jain

Artificial Intelligence Advisor

Dr. Alex Holub

Research Advisor

Dr. Kate Sellen

Behavioral Science Advisor

Dr. Nick Hobson

Design Research Advisor

Ellie McBain

Client Partner

David Dickson

Industrial Design Advisor

Brian Ward

Strategic Design Advisor

Dave Hoffer

Corporate Development Advisor

Nicole Goldstein

Business Transformation Advisor

Neil Bellefeuille

Business Transformation Advisor

Jeff Jones

Systems Design Advisor

Marieke Smets

Web3 Design Advisor

Stiven Kerestegian

Life-Centered Design Advisor

Jeroen Spoelstra

Future Foresight Advisor

John Rousseau

Life-Centered Design Advisor

Paul Mato

Product Design Advisor

Alexander Troitzsch

AI Design Research Advisor

Aurelia Friedland

Emeritus - Design Advisor

Ian Chalmers

Service and Design Disciplines

We approach traditional design more broadly.

"The ecological and climate crisis are the two biggest challenges facing humanity."


World Economic Forum,
The Global Risks Report 2023

At the forefront of innovation, is sustainable design – a mission critical approach defined by its dedication to environmental and social responsibility, setting it apart from traditional design methodologies. Sustainable design is not just a concept; it's a transformative journey that reshapes how organizations need to operate, delivering tangible benefits such as significant cost savings, enhanced brand value, and deepened customer loyalty.

The value of adopting sustainable design is immeasurable. It's not just an investment, but a significant contribution to environmental conservation and social responsibility. By choosing sustainable design, an organization not only enhances their brand's reputation but also aligns with global sustainability standards, setting a benchmark in their industry.

Life-Centered Design (LCD) is an emerging approach in design that extends beyond the traditional human-centered design methodology. While human-centered design primarily focuses on human needs and experiences, life-centered design broadens this perspective to include the well-being of the entire ecosystem.

Life-centered design marks a paradigm shift towards a holistic ecological perspective. It promotes solutions that benefit all life forms, ensuring sustainable, balanced coexistence. Applying this in a commercial context, organizations can achieve economic success while enriching the broader ecosystem, leading to a healthier, more resilient business environment.

  • Nature-Focused Business Practices: Emphasize ecosystem health and sustainable materials to reduce environmental impact.

  • Community-Positive Practices: Reintegrate natural systems, fostering healthy environments and community well-being in harmony with nature.

  • Regenerative Ecosystem Restoration: Design scenarios that enhance ecosystems, reduce waste, and boost biodiversity.

  • Creative and Scientific Solutions: As urban migration increases due to climate change, integrating these solutions becomes imperative.

  • Sustainable and Social Strategy: Embed into business strategy, prioritizing long-term ecological benefits and responsible business models.

Circular design is an approach to design that prioritizes sustainability, circularity, and the reduction of waste throughout the entire lifecycle of a product or system. Circular design is based on the principles of the circular economy, which seeks to create closed-loop systems that mimic natural cycles, minimize waste and pollution, and maximize the use of resources.

Circular design can be applied to a wide range of products and systems, including buildings, consumer products, and packaging. It involves a number of key design principles and strategies, such as:

  1. Design for disassembly: This involves designing products or systems in such a way that they can be easily disassembled and their components can be reused or recycled.
  2. Use of sustainable materials: Circular design prioritizes the use of sustainable, renewable, and non-toxic materials that can be reused or recycled.
  3. Design for durability: Circular design encourages the design of products or systems that are built to last, with a focus on durability, repairability, and maintenance.
  4. Design for circularity: This involves designing products or systems in such a way that they can be easily and efficiently reused, recycled, or repurposed.
  5. Embrace the sharing economy: Circular design encourages the sharing of resources and products, such as through sharing platforms, rental services, and other collaborative consumption models.

Strategic design is a method of using design to drive business objectives and achieve specific outcomes.

It involves aligning design with a company's overall strategy, values, and goals to create cohesive, effective solutions that support the company's success. It requires a deep understanding of the company's stakeholders, market, and industry, as well as the ability to develop and implement design solutions that solve complex business challenges.

Strategic design integrates design thinking, creative problem-solving, and interdisciplinary collaboration to create products, services, and experiences that meet the needs of both customers and the business.

Service design is a multidisciplinary approach to designing and improving the service experiences of customers and other stakeholders.

It involves understanding the needs and expectations of customers and other stakeholders, mapping out the service experience, and creating service solutions that meet those needs and expectations in an effective, efficient, and appealing manner. Service design integrates design thinking with principles from fields such as marketing, psychology, and engineering to create holistic and user-centered solutions. The goal of service design is to create services that are not only functional but also delightful and memorable for users.

The 6 Orders of Design

Richard Buchanan, a design theorist, proposed four orders of design in his book Wicked Problems in Design Thinking (1992). At Informd, we posit that two additional orders of design are needed to address the growing crisis for our planet: design needs for nature and our biosphere. Examining problems at the sixth order can promote sustainability while balancing humanity's needs with those of our planet. Thus, it is instrumentally important that designers should consider the impact of design on nature and the biosphere.

A diagram depicting the six orders of design. Abstracted from: Richard Buchanan (1992) 4 Orders of Design

Join us in our mission to shape a better future for all.

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